TfGM Community Engagement Roadshows, Greater Manchester Transport for Greater Manchester (TfGM)
Mosodi has been working with TfGM since 2021 to deliver a programme of community engagement roadshows across all ten districts that make up Greater Manchester
Background
Greater Manchester is currently building the country’s largest active travel network, with 1,800 miles of safe routes and 2,400 new crossings. The aim is to put nearly all residents (95%) within 400 metres of a high-quality walking, wheeling and cycling route. This will form a key element of the Bee Network, which is a trailblazing integrated network of walking, wheeling and cycling routes that join up better with buses, trams and trains.
However, we live in a time when travelling actively, whether for commuting or leisure, isn’t always the first thought for the majority of people despite clear benefits for population health, climate, and transport affordability.
To raise awareness of the Bee Network and help residents of Greater Manchester along their behavioural change journey, Mosodi have been commissioned since 2021 to deliver a major programme of public engagement roadshows. These aim to raise awareness of the services available to them such as training and e bike loans, benefits of active travel and the Bee Network, encourage people to sign up to newsletters for more information, to make personal active travel pledges, and to help activate new walking and cycling infrastructure.
Roadshows are an important promotional tool for disseminating information and engaging a variety of audiences across Greater Manchester. They help raise the profile of old and new cycling and walking routes, help with access to knowledge, equipment, bike libraries, bike hire (including Starling Bikes) and training, whilst also playing an important role in busting myths about active travel.
Outcomes
Since 2021, we have coordinated and delivered over 168 roadshows and engaged with almost 32,000 residents of Greater Manchester. To reach across communities, education and businesses, we adopted a responsive and adaptable approach to be present at more than just transport events. To target potential users contemplating travelling via active travel, we visited places where people are more open minded to stopping and having a chat, so that we can assist with the preparation of changing behaviour. This has seen us rock up, with gazebo, smiles and promotional giveaways, to a variety of events including food festivals, Christmas markets, NHS staff events, summer fairs, and Halloween trails. We achieved a 20% increase in newsletter signups year on year, which was vital to keep residents informed.
2026 was a big year, as Mosodi also delivered and arranged TfGM’s brand new self-run events including the hugely successful women and girls event, World Bike Day and School Streets events. This variety of events and themes built on the traditional staffed shows, by collaborating with local authorities and community groups to feature additional guided walks, free bike checks, recycles bike sales, learn to ride sessions, and skills sessions, as well as opportunities to try and buy a bike at targeted locations across the districts.
All events gather information about barriers people face as well as feedback that are fed back into future capital and revenue schemes, as well as improved roadshows, as key learnings.
Mosodi Team
- Chris Taylor
- Molly Helicon
- Steven Philips
- Kat Stockburn
- Elliot Kelly
- Lily Walsh
Mosodi Services
Partners/credits
- NHS
- Suez
- Up and Running
- British Cycling
- Cycling UK
- Ramblers
- Love2Ride
- Local Authorities
- Local charities and bike shops
Richard Smith, Wigan Council“Mosodi have been fantastic throughout 2024 when supporting Wigan Council’s events. The team always have a smile on their face and are great advocates for Active Travel. We look forward to inviting Mosodi along to our flagship active travel events again in 2025 for them to continue to spread positive vibes and share their extensive knowledge around walking, wheeling and cycling across Greater Manchester.”